The Flexible Focus Group: Designing and Implementing Effective and Creative Research

TJ Hayes

doi:10.1520/STP19495S

SYMPOSIA PAPER Published: 01 January 1989

STP19495S

The Flexible Focus Group: Designing and Implementing Effective and Creative Research

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Focus groups are rarely successful unless the researcher has thought through the research plan and design of the study along with the needed moderator qualifications. The proper use and misuse of focus groups are developed with emphasis on creative and alternative designs of the traditional group structure. The abuses of focus groups are divided into categories based upon the researcher's experience with the technique.

Author Information

Hayes, TJ

Xavier University, Cincinnati, OH

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Details

Developed by Committee: E18

Pages: 77–84

DOI: 10.1520/STP19495S

ISBN-EB: 978-0-8031-5091-1

ISBN-13: 978-0-8031-1256-8

The Flexible Focus Group: Designing and Implementing Effective and Creative Research

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