Creative Applications: Sensory Techniques Used in Conducting Packaging Research with Consumers
Editor(s): Ayn Gelinas
Explores package design issues and offers guidelines for optimum package presentation in the marketplace. 6 comprehensive peer-reviewed papers address the following topics:
• The impact of food nutrition labeling on product perceptions
• Package directions use for both familiar and brand new food products
• An innovative technique for measuring how much package information is noticed
• A multi-media approach to incorporating consumer feedback into package design
• Novel ways to study what package designs express
• Guidance in choosing the best package.
Table of Contents
MJ Corney, S Issanchou, R Shepherd, K Griffin, C Nanayakkara, B Daillant
PA Levis, E Chambers, DH Chambers, MG Hollingsworth
P Buckley
H Moskowitz, B Krieger, N Tomber
JF Durgee, GC O'Connor
C Gunn, H Cooper