MANUAL Published: 01 January 2009

MNL11507M

Appendix Z: Ideal Scaling

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In place of attempting to gauge attribute intensity and acceptability in one scale, ideal point modeling involves separating out the hedonic component of the response from the intensity evaluation. The “Ideal” product ratings are compared to the actual ratings. Attribute liking can be used to supplement findings from this technique.

Author Information

Goldman, Anne

Applied Consumer & Clinical Evaluations, Mississauga, ON

Mazur, Jagoda

Applied Consumer & Clinical Evaluations, Mississauga, ON

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Developed by Committee: E18

Pages: 106–109

DOI: 10.1520/MNL11507M

ISBN-EB: 978-0-8031-6739-1

ISBN-13: 978-0-8031-7010-0

Appendix Z: Ideal Scaling

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