MANUAL Published: 01 January 2009
MNL11504M

Appendix W: Application of JAR Data to Preference Mapping Using Dummy Variables

Source

The dummy variable approach is a regression method that can be applied to map relationships between JAR and liking scores. The approach models the relationship between JAR and liking variables, estimates the mean drop of Overall Liking (OL) as a function of JAR scores and determines the drivers of liking. The dummy variable approach is a very flexible method that can be performed either for individual products or for all products to determine the effects of JAR attribute scores on Overall Liking.

Author Information

Xiong, Rui
University of Arkansas, Fayetteville, AR
Meullenet, Jean-Francois
University of Arkansas, Fayetteville, AR
Price: $25.00
Contact Sales
Related
Reprints and Permissions
Reprints and copyright permissions can be requested through the
Copyright Clearance Center
Details
Developed by Committee: E18
Pages: 94–101
DOI: 10.1520/MNL11504M
ISBN-EB: 978-0-8031-6739-1
ISBN-13: 978-0-8031-7010-0