MANUAL Published: 01 January 2009
MNL11501M

Appendix T: Correlation

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Correlation analyses can be used to measure the linear association of JAR scale data to data measured using other types of scales, e.g., liking scales. The goal of these analyses is to assess the strength and direction of the relationship between the JAR scale and the other scale(s) of interest for each product and, possibly, across products.

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Takkunen, Amy
General Mills, Minneapolis, MN
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Developed by Committee: E18
Pages: 86–87
DOI: 10.1520/MNL11501M
ISBN-EB: 978-0-8031-6739-1
ISBN-13: 978-0-8031-7010-0