MANUAL Published: 01 January 2009
MNL11499M

Appendix R: Chi-Square

Source

The chi-square approach looks at the relationship between “Just Right” and hedonic ratings for each product, using only the data from the “Not Just Right” sections of the scale. The objective of using a chi-square analysis is to determine if there are significant differences in liking between respondents that have rated the product differently on the JAR scales, i.e., to test the null hypothesis that there is no association between the JAR group and overall liking. For example, one could use the chi-square approach to determine whether respondents that rated the product as “Not Sweet Enough” differed from those respondents who rated the product as “Too Sweet.”

Author Information

Templeton, Lynn
S.C. Johnson & Son, Inc., Racine, WI
Price: $25.00
Contact Sales
Related
Reprints and Permissions
Reprints and copyright permissions can be requested through the
Copyright Clearance Center
Details
Developed by Committee: E18
Pages: 75–81
DOI: 10.1520/MNL11499M
ISBN-EB: 978-0-8031-6739-1
ISBN-13: 978-0-8031-7010-0