MANUAL Published: 01 January 2009
MNL11492M

Appendix K: Thurstonian Ideal Point Modeling

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Thurstonian ideal point modeling allows one to compare the JAR ratings of multiple products to a theoretical ideal product. It compares the probabilistic distribution of a product against the probabilistic distribution of the ideal.

Author Information

Delwiche, Jeannine
Firmenich, Inc., Princeton, NJ
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Developed by Committee: E18
Pages: 46–49
DOI: 10.1520/MNL11492M
ISBN-EB: 978-0-8031-6739-1
ISBN-13: 978-0-8031-7010-0