Journal Published Online: 08 September 2022
Volume 51, Issue 3

Deep Mining Algorithm of Online Purchase Behavior Data Based on Decision Tree Model

CODEN: JTEVAB

Abstract

It is difficult to mine online buying behavior data by ignoring the classification of online buying behavior data, and the precision and recall are both on the low side. The training set of online buying behavior data is processed by top-down recursion, and a single decision tree is created recursively, and a decision tree classification model is constructed. Based on the classification results of behavior data, the regular estimation of online shopping features is calculated by preprocessing customer behavior features, and the deep mining algorithm is designed. Experimental results show that the decision tree model has good data clustering effect. Based on this, the precision and recall of online shopping behavior data mining are high, and the application performance is ideal.

Author Information

Cui, Jiayi
School of Business and Management, Arden University, Coventry, UK
Pages: 10
Price: $25.00
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Details
Stock #: JTE20220094
ISSN: 0090-3973
DOI: 10.1520/JTE20220094