Journal
Published Online: 01 September 2012
Volume 40, Issue 6
Measurement of Switching Cost on the Customer Retention in the Banking Industry
CODEN: JTEVAB
Abstract
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Author Information
Wang, Yi-Hsien
Dept. of Banking and Finance, Chinese Culture Univ., Taipei, TW
Shih, Kuang-Hsun
Dept. of Banking and Finance, Chinese Culture Univ., Taipei, TW
Huang, Ya-Chi
Graduate Institute of International Business Administration, Taipei, TW
Pages: 8
Price: $25.00
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Details
Stock #: JTE104315
ISSN: 0090-3973
DOI: 10.1520/JTE104315